Whether you are working on the next political campaign, social media campaign, or product launch, you will most likely face the decision to use endorsements to help your marketing efforts. Using celebrities is an obvious choice, but making sure you select the right one to align with takes a little bit of research. Because we often learn from our mistakes, this article covers not just the success of some popular endorsements, but also the failures; taking lessons from Micheal Jordan and Nike, and Ed Sheeran and Heinz to name a few. The tips outlined, will help you to determine your budget, your approach, and your message.
Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics? – Then it's time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.
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