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Newsjacking: Should Your Brand Attempt to Insert Itself into Breaking News?

It is imperative that your brand keeps a pulse on current events, and sharing relevant information. Even during a time like this, your brand should continue to communicate with your audience. When there are constant breaking news, and topics that require fact-checking, how do you insert your brand the right way? According to this article, you should try to avoid the rush to be the first without providing value. As your audience already trusts your brand, it would be detrimental to provide anything that is not specific to what they are looking for. Continue to read this article for details information, before the next news cycle.


Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics? – Then it's time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.

They say, he can find a third way when others can see only two.

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