Website Migrations: How to Improve Search Visibility (+ Checklist)
Website migrations are a necessary evil that businesses must carry out at times.
There are so many moving parts and an amount of planning is needed.
What is website migration?
Substantial changes made to a website that causes the website to move from one environment to another. The change can be in the structure, content, design, location or platform.
5 reasons for website migration
You're Changing Your Site’s Navigation, Design, or Structure.
You're Moving to a New Platform or CMS.
You’re adding a mobile version
You’re changing your domain name or HTTP
You’re moving to a new server
5 mistakes to avoid during website migrations
An unclear strategy
Lack of proper planning and flexibility
A limited budget or resources
Not responding to bug fixes in a timely manner
Not seeking UX and SEO consultation
5 things to look for when shopping for website migration services
Find a service that plans out your website migration
Make sure they have a pre-launch site crawling
Ensure they have the technology to back-up your site
Choose a service that conducts analysis
Find a service with good communication
Your website migration checklist
Make a plan.
Crawl your former site and monitor files.
Know which pages are your top performers.
Make sure each version of your site is registered in Google Search Console
Block access to your new site until it is ready to launch.
Crawl your new site.
Compare server performance between your old site and your new site.
Set up analytics.
Prepare your redirects, if needed.
Prepare your campaign URLs.
Set up your URL parameters.
Remove site blocks.
Enable and test redirects.
Test your internal links.
Kickstart your web analytics.
Refresh your new site’s robot.txt setting.
Submit your new sitemap
Audit your new site.
Check the site’s performance.
Validate your redirects.
Make sure your ads and third-party extensions are correct.
Implement your updated campaigns.
Monitor the ranking of your new URLs.
Troubleshoot your site and fix bugs.
Site migrations are a big undertaking, but using the checklist we provided should make the process run more smoothly and help to mitigate risks.
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