Why Digital Media is Killing TV Advertising

Do you remember the good old days, when you could watch a television show with only a few ad commercials to interrupt? Well, now there is an increase in competition for your attention. With the rise of streaming platforms and premium social media services, traditional television viewing is on the decline. So how do you keep up with the shift? You first determine where your target audience spends the most time, and begin to develop it into your advertising budget. You may find that digital advertising is cheaper, more agile, and easier to segment.

Here's the link to the full article: https://blog.hubspot.com/marketing/why-digital-media-is-killing-tv-advertising

Photo by Franck V. on Unsplash

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