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Ad Tracking: What It Is & How to Do It

Ad Tracking is just that, tracking the performance of an ad. Although the term is easy, there are multiple ways to determine the performance of your ad. It is possible to collect data and user insights by simply tracking URL’s, pixels, and cookies. If you want a deeper level of performance date, DoubleClick Ad tracking combines all of the data gathered from cookies, and will add them to the user's Google Account. This allows a better understanding of the user’s visits, time date and IP address.

Ad tracking is very useful for targeting your campaigns, but continue to read this article, for a greater understanding of how to implement the right campaign options:

Photo by Jonalyn San Diego on Unsplash

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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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