According to LinkedIn, 94% of B2B Marketers use the platform as their primary content distribution channel. More than 50% of social traffic to B2B websites and blogs comes from LinkedIn.
However, most marketing teams struggle to get their employees to participate in employee advocacy programs to have employees seamlessly share content on their social media.
3 Reasons Why Your Employees May Not be Sharing Your Content
They don’t have the time - You can reinforce to your employees that content sharing on LinkedIn isn’t a time-intensive task.
They’re uncomfortable using social media - Make your social media usage policy at work clear.
They can’t find the right content - Sharing becomes a challenge to them when the content is not relevant to their roles.
10 Tips To Help Encourage Employees To Share Your Content on LinkedIn
Demonstrate the benefits to employees and the company.
Create a social media policy.
Provide training on optimizing their LinkedIn profiles.
Set-up employee notification features on your company LinkedIn page.
LinkedIn teammates feature.
Ask employees for content on your company LinkedIn page.
Make it easy to share content.
Email newsletter with content.
Distribute content to employees via employee communication tool.
Make it easy for them to get involved.
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