Campaigning.Swiss2. Sept. 20223 Min.Change Is Good Even The Desired Results Are Not AchievedDoes anyone care about incremental change? According to an article by Robert Rose, Incremental change may not be exciting or motivating...
Campaigning.Swiss11. Mai 20224 Min.NFTs? How Can They Be Leveraged For Marketing: Are They Really Worth The Hype?The Ownership Economy We are heading to an ownership sort of economy. This is an economy where people have some stake in the game. It is...
Campaigning.Swiss28. Apr. 20227 Min.Forget the 4 Ps: The New Marketing Mix Has 12 of Them to Help Drive SuccessOver the last 25 years or so, many new methods of marketing have been introduced, competition has grown fiercer, consumers' needs and...
Campaigning.Swiss14. Apr. 20221 Min.What should we name the next Generation, C?We’ve been naming generations for a long time. Demographers use it to begin a conversation about the changes around us. While a birth...
Campaigning.Swiss13. Apr. 20223 Min.How To Develop and Create a Wikipedia Page That Sails Through the Approval ProcessWhat is a Wikipedia page? Almost everyone is now familiar with Wikipedia, the living encyclopedia where anyone can suggest or contribute...
Campaigning.Swiss6. Apr. 20223 Min.Reflections on Crisis Leadership - Crisis"Very often campaigning organizations operate in a crisis mode because the „market“ is turbulent and dynamic, your opponents’ next moves...