-3. Dez. 20191 Min.The Human Element of Advertising, Why Targeting is CriticalCampaigning is all about making humans change their understanding, mindset or behavior; and the first step is to understand who they...
-28. Nov. 20191 Min.The Roundup Case: Problems with Implementing Science-Based Policy Using science as a method to convince the masses, maybe a double-edged sword. For example, when it comes to environmental issues, it may...
-25. Nov. 20191 Min.Researchers explore how citizens can become agents of environmental change Scientists and politicians can only do so much, and it is up to the rest of the world to find ways to care about environmental issues....
-13. Nov. 20191 Min.Why ignoring data science is business suicideData is big business, and the amount of information collected can be a huge benefit for your company. Big Data Campaigning offers...
-11. Nov. 20191 Min.What is Contextual Targeting, in the Context of Ads? You can probably remember a time when you were browsing online, an ad appeared for the very thing you were researching. Some blame...
-5. Nov. 20191 Min.How to Create a Market for Your Product When There Isn't One When Peter Metzinger started his campaigning business 22 years ago, creating a market was his biggest challenge. He did many things...