• Campaigning.Swiss

Researchers explore how citizens can become agents of environmental change

Scientists and politicians can only do so much, and it is up to the rest of the world to find ways to care about environmental issues. Companies around the world have developed initiatives to encourage their employees to contribute to causes that impact their local community. Campaigning is an art of mobilizing people, and there are a few good lessons in this study.



Continue reading the article here to explore the 4 keys to success: https://www.sciencedaily.com/releases/2019/11/191114154458.htm


************* Promotion *************


Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.


Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».


Bei Interesse: info@businesscampaigning.com



© 2019 – Campaigning Summit Switzerland