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How AI Makes Marketing Tasks More Productive



AI is sometimes perceived as a threat to jobs. Some of the reasons for that include:


  • Automation of Tasks: AI and automation technologies are designed to perform tasks that were traditionally carried out by humans.

  • Efficiency and Cost Savings: AI-powered systems can work tirelessly without breaks, and they can potentially perform tasks more efficiently and accurately than humans.

  • Job Displacement: As AI systems take over certain tasks, workers who were responsible for those tasks may find their roles obsolete or redundant.

  • Fear of Change: The introduction of AI often requires changes in the way industries operate.

  • Public Perception: Media coverage often highlights cases where AI and automation have led to job losses.

  • Lack of Understanding: Misunderstanding about how AI works can contribute to the perception that it will completely replace human jobs.

  • Historical Precedents: Industrial revolutions in the past led to significant shifts in the job market.

  • Uneven Impact: The impact of AI on jobs is not uniform across all sectors and job types.


Here’s how AI technology can make just about any marketing task more productive:

1. Brand Identity

Artificial Intelligence can help you at the very first step of your digital marketing, i.e. setting up your brand identity. You can use AI to come up with a catchy brand name and even get some help creating your logo.

Namify is an AI-powered tool that can help you with both of these steps. Just type your main keyword and it will use its AI-driven algorithm to generate possible brand names for you.

2. Content Ideation


ChatGPT is a great tool for brainstorming. If you publish a lot of content, it will never let you feel stuck.

If you ask ChatGPT for content ideas, chances are, it will come up with a pretty generic list. But if you keep asking for more specific ideas, you can come across some great ideas.

  • Ask it to be more creative and think outside of the box

  • Create a more specific prompt asking for a particular format (e.g. listicle, survey, whitepaper, etc.)

  • Prompt it to target a particular persona or stage in the sales funnel (e.g. “Generate content ideas for the very top of the funnel, i.e. introducing my target audience to the concept”)

  • Ask it to brainstorm follow-up article ideas for your existing content

3. Textual Content Creation

While creative and expertise-driven content should be left to human beings, AI can help you create generic copy, including:

  • Press releases

  • Product descriptions (based on existing specifications)

  • FAQs, etc.

There are quite a few tools that can make generic content creation easier and more productive. Text Optimizer offers AI integration allowing you to quickly generate a semantically optimized answer to any question:

  • Click “Start optimizing” and choose Google

  • Pick “AI writes new text for you”

  • Type your keyword

  • Choose your question (or type your own)

  • Give it a few seconds to generate your answer

4. Visual Content Creation

Creating effective visuals used to be a very challenging task. Now, with AI, it has become a breeze. All you need is to know which tools to use!

Photoleap by Lightricks is one of those tools to use. It comes with some awesome AI features, including a text-to-image creator and AI scenes. Both tools allow you to create original social media images that are sure to catch your audience’s attention.


5. PPC ads


AI makes this process quicker: It can generate dozens of PPC copies for you to choose from. Simply prompt ChatGPT to create PPC ads based on your keyword and then refine your prompt if you need some particular angles:

6. Emails, Follow-ups, and Social Media Replies

Writing emails and follow-ups as well as replying to social media messages and online reviews are marketing tasks that can require lots of time. And it is difficult to outsource as you put your brand behind every message.

AI makes writing those messages much easier. Simply ask ChatGPT to create an outreach email and specify your style.


Conclusion

It's important to note that while AI can lead to job displacement in some areas, it can also create new opportunities and industries, driving economic growth and innovation.


An adaptation from here







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