Your brand is more than a logo, more than a website, more than matching colors. It’s similar to a puzzle, where all of the pieces create one picture. If you want your brand to be represented across all channels, developing a Marketing and Brand Strategy is the key! In the key. Several key components makeup a concise marketing strategy that you can easily adopt. From video marketing, social media, lead magnets, and email marketing are all tactics to increase awareness of your company. The University of Cornell has a ton of resources on how to take your business to the next level.
Read the full article.