• Campaigning.Swiss

Why ignoring data science is business suicide


Data is big business, and the amount of information collected can be a huge benefit for your company. Big Data Campaigning offers intelligent ways to better know your audience, and this article shows how big-box retailers are using it. Essentially you want to understand your customers in ways they don’t understand themselves; when they shop, how they shop, where they shop and most importantly, WHY they shop. This can help you to deliver things they may not know they need. Data is also instrumental in assessing threats and risks, so you have predictive insights into your business operations.


Continue reading for action items you to take now: https://bdtechtalks.com/2019/10/18/why-ignoring-data-science-is-business-suicide/



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