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Why ignoring data science is business suicide

Data is big business, and the amount of information collected can be a huge benefit for your company. Big Data Campaigning offers intelligent ways to better know your audience, and this article shows how big-box retailers are using it. Essentially you want to understand your customers in ways they don’t understand themselves; when they shop, how they shop, where they shop and most importantly, WHY they shop. This can help you to deliver things they may not know they need. Data is also instrumental in assessing threats and risks, so you have predictive insights into your business operations.

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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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