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The Human Element of Advertising, Why Targeting is Critical

Campaigning is all about making humans change their understanding, mindset or behavior;  and the first step is to understand who they are, and how your brand should interact with them. It should be as simple as a conversation between two friends. As you start to understand who they are, you need to take note of their lifestyle outside of their daily business activities, find out what truly excites them. Then you build a campaign around the various stages of their life; are they in college, preparing for graduation, or looking for a career change?

These details will help to narrow your campaign for a specific person, and if you want more tips, continue reading the article here:

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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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