What is social proof?
Social proof is when we copy the actions of others in order to be part of the group.
Social proof leverages on clients psychology by getting them to take action by seeing others doing the same. This is where ratings and stars come in.
A 2019 Trust Pilot survey showed the following statistics:
66% of consumers were more likely to purchase a produced that includes a social proof message
82% of consumers were more likely to purchase a product with positive start ratings
In marketing, this means that customers are more likely to trust influencers and peers than they would an ad
Here is a list of 12 social proof software tools in 2020
Provesource - Auto Tracking, Page Visits,100+integrations,10,000 monthly visitors $18/month
Boast - Testimonial Ratings, Conditional Thank You Messages, Weekly Request Reminders, $16/month
Proof - Hot streaks(taken action), Live Visitor Count, Recent Activity,2,000 monthly visitors,$29/month
Provely - Widget Customization, Colour Scheme, Location,$97/year
Fomo - Limitless Customization, Filters, Refined Settings, $19/month
SocialProve - Live Activity Notifications, Live Count Notifications, Visitor and Activity count combo,$359/year
Proven - Seamless Integration, Customizable Appearance, Control Visibility,$39 Annually for a single site licence.
Yotpo - Review Request Emails, Community Q&A, Custom Questions, Free plan for up to 50 monthly orders, paid plans require a demo.
WPFomify- RealTime Customer Activity, Subscriber Activity, Granulartargeting(Control of who, what where)$99/Year for a single site license
Notifia- Personalization,Multilingual(181 languages),seamless integration,$9/month per widget
ThriveOvation - WordPress comments as Testimonials, Collection Automation, Social Testimonials,$39/single site license
LetConvert - Custom Curation, Advanced Triggers, User journey,$4,99/week
With roughly 95% of shoppers reading online reviews before making a purchase and 91% of 18–34-year-olds trusting online social proof as much as they do recommendations from someone close to them, it’s clear that social proof can be a game-changer for your business.
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