12 LinkedIn Analytics Tools and Software You Should Know

How do you know whether you have met your social media marketing goals? There are many analytical tools out there. In this article today, we will focus on analytical tools for LinkedIn.

LinkedIn has native analytical tools which you can find on your company’s LinkedIn page. However, there are many third-party analytical tools available that cater to multiple social media networks. There are LinkedIn-specific ones as well.

Third-party apps give a bit more data than LinkedIn native analytics. Some of them will provide LinkedIn profiles data in addition to the company’s page.

Here are 12 LinkedIn Analytics Tools and Software You Should Know :

LinkedIn native analytics

Go to your page’s data, remember you need administrator rights for this. Click the analytics tab and you will see four options :

  • Visitors - The people that have checked your page.

  • Updates - Interaction i.e.clicks, comments, engagement etc

  • Followers - Types of people following your page

  • Employee Advocacy (this is a comparatively recent addition to LinkedIn's analytics used to gauge employees/members engagement)

1. Iconosquare

  • Visualize the metrics most important to you on a customized dashboard.

  • Gain valuable insights into your LinkedIn page performance, with in-depth metrics covering reach, impressions, and engagement.

  • Export the data from any chart in. CSV or . PNG format.

  • Access detailed individual post metrics.

2. SocialInsider

  • Measure your LinkedIn performance.

  • Track analytics for your business page.

  • Measure KPIs such as leads, traffic, and engagement.

  • Discover crucial information about your target audience ( location, time of viewing, reaction.

  • Customize and download reports with your logo and brand colors.

  • Export LinkedIn reports as a PDF, PPT, CSV, or Excel.

3. SocialPilot

  • Easy team collaboration, publishing, reporting, engaging, and white labeling.

  • Detailed analysis of your LinkedIn marketing metrics with a downloadable PDF report.

  • Key metrics like the number of followers, updates you have made, engagement, and click growth.

  • Monitor your post/update reach.

  • Measure your engagement trends.

  • View post-performance analysis.

4. Whatagraph

  • Track campaign results across different channels, including LinkedIn.

  • Visualize your LinkedIn audience growth, interactions, engagement metrics, and

  • Automatically pulls up-to-date audience, page, post, and engagement insights.

  • Use pre-made widgets to build comprehensive, easy-to-read performance reports.

  • Add your company logo, build custom color schemes.

  • Use stunning visuals to illustrate your data.

5. Hootsuite

  • Measure how your LinkedIn analytics compare across your social media platforms.

  • Measure organic, owned, and earned metrics.

  • Select, collect, and display the metrics you want to measure in your reports. Unlike a number of the other tools listed here, Hootsuite

  • Supplies metrics for both LinkedIn pages and LinkedIn profiles (if you have a Business or Enterprise plan.)

6. Klipfolio

  • Create LinkedIn dashboards to track your social media marketing KPIs and metrics.

  • Develop custom dashboards using LinkedIn's API or use pre-built metrics and dashboards to get value fast.

  • Combine LinkedIn data with services like Facebook, Google Analytics, Twitter, and more to build dashboards.

  • You can create sophisticated LinkedIn dashboards by querying your data using the Klipfolio data connector.

  • Share your LinkedIn dashboards on TVs throughout your office and give your team visibility into your social media marketing efforts.

  • Instantly track social media data by using a pre-built LinkedIn dashboard.

  • Built to surface social KPIs like engagement, page trends, conversions, and more.

7. Talkwalker

  • Offers social insights for the world's most impactful brands.

  • Analyzes online, social, print, and TV/radio content in one.

  • More than 30 pre-built use cases to create reports on social media performance easily.

  • Build customized dashboards to share insights efficiently with your teams.

  • Create and download reports in multiple formats, including PowerPoint, Word, PDF, and Excel.

  • Easily integrate Talkwalker social data into your CRM system, BI tools, or standard statistical tools.

  • Combine social data with lead gen stats or revenue numbers to prove ROI.

8. Inlytics

  • Inlytics specializes in LinkedIn.

  • Offers two products, a LinkedIn analytics tool and a LinkedIn scheduling tool.

  • Free registration

  • The Business plan adds team features, data export, and an increase to 100 posts per month scheduled.

  • The dashboard shows you your most important stats in one glance.

  • Goes beyond the metrics provided by LinkedIn's default analytics.

  • Basic LinkedIn insights, and scheduling up to three posts per month.

9. DrumUp

  • Primarily discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers.

  • A social media analytics platform to boost social media engagement.

  • Measure the success of your social content strategy on Facebook, Twitter, and LinkedIn.

  • Analyze likes, shares, comments, and click-through data

  • Use smart filters to identify your top-performing content and social media platforms to create a powerful content strategy.

  • Download reports to analyze data offline or share with colleagues or clients.

  • Helpful visual data charts for social media trend-spotting and quick decision-making.

10. Shield

  • Provides all your analytics for LinkedIn.

  • Check your views, reactions, comments, and engagement rate, and follow your growth month after month.

  • Connect with your audience and what they do, and where they come from.

  • Access team leaderboards and see your top performers and best posts.

  • Work with data across multiple personal profiles on LinkedIn, ideal for teams and agencies.

11. ReportGarden

  • Creates and automates a wide range of reports i.e AdWords reports, Facebook reports, PPC reports, SEO reports, Google Analytics reports, Twitter reports, Facebook reports, and LinkedIn reports.

  • Compile Facebook, Twitter, and LinkedIn metrics into one client report.

  • Benchmark your own numbers against your competitors.

  • Present impressions, reach, and fan growth

  • Measures the performance of multiple brands across different social networks.

  • Adds in Pinterest and Instagram accounts as well as Facebook, Twitter, and LinkedIn.


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