What is a URL shortener?
A URL shortener, at its core, takes long links and turns them into shorter, easier to manage links. Some of the best URL shorteners offer other benefits too, like custom URLs, UTM parameters, link tracking, and analytics.
Why do you need a URL shortener?
Long links look spammy
Easily track the performance of your link
You can brand your links
Reduce character counts on social media
Short links are easier to remember
20 best URL shorteners to boost brand awareness and ROI
Bitly - Free with limited features. Paid plans start at $29/month.
Rebandly - Free plan available. Premium plans start at $29/month.
Ow.ly - This URL shortener is free with even the free version of Hootsuite. Paid plans start at $29/month.
BL.INK - Plans start at $48/month. BL.INK offers a 21-day trial.
Cuttly - Cuttly has a nice free plan. Paid plans start at $25/month.
Sniply - Sniply offers a 14-day trial. Paid plans start at $25/month.
Droplr - Pricing starts at $7/user/month.
YOURLS - Free and open-source.
Clkim - Plans start at $10/month.
TinyURL - Pricing starts at $7.99/month.
Polr - Free and open source.
T.co - Free.
Buff.ly - Free in Buffer.
Tinycc - Pricing starts at $55/year.
T2M - Basic is a one-time fee of $5 (for verification). Paid plans start at $89.91/year.
ClickMeter - ClickMeter offers a 30-day money-back guarantee. Pricing starts at $29/month.
URL shortener by Zapier - Zapier offers a free plan. Paid Zapier plans start at $19.99/month.
Shorte.ST - Unique URL shorteners as it pays you to shorten your links with them. Why? Ads.
Short.io - Free plan available. Pricing starts at $200/year.
Bit.Do - Free plan available. Paid plans start at $85/month.
Link Better With the Best URL Shorteners
If you regularly create and share links (creating landing pages, using Google Forms, and the like), you'll enjoy having a URL shortener to help you shorten those URLs into something that's easy to remember, makes sense, and doesn't take up tons of space in your social media posts.
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