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6 Tips for Crafting Instagram Bios That Attract More Followers

What is an Instagram bio?

An Instagram bio is a small summary, found underneath your username, about yourself or your business. In your Instagram bio, you can include a short description of yourself or your brand, contact information, emojis, quotes, slogans, a link to your website, and more. The maximum number of characters you can include in your bio is 150.

Depending on your brand tone, your bio can be creative, funny, interesting, or just cool. When people visit your Instagram profile, this is essentially an introduction to you or your brand. You could also think of it as your elevator pitch.

You need an Instagram bio for several reasons including:

  • To target your ideal audience

  • To tell people what your business is all about

  • To share campaigns such as branded hashtags or campaigns

  • To share news such us launches of new products, rebranding, sales, and discounts, etc

  • To create a lasting impression on visitors

  • To help establish your brand presence

What elements do you need to include in your bio?

Your brand logo or a profile picture

Your brand logo or profile picture should be consistent with your other social media platforms for that brand identity. Your niche should also be very clear and recognizable


This is your actual full name or actual company name


This is your @handle and may include abbreviations and name variations


This is the category for your business so that the audience can immediately see what services or products you offer

Bio section

As described above, this is simply a short summary underneath your username


A call to action directs users on what action to take. You could direct them to a website, shop, form, offer e.t.c

Contact Information

You can put your email address or phone number here


If you have an address or stores where your products are sold, mentioning them here is helpful.

6 Tips for Crafting Instagram Bios That Attract More Followers

1. Use short tag lines or slogans

Nike Elite Youth Basketball uses the slogan, "Our Game Never Stops".

2. Use hashtags

Virtual Media Consulting includes their services as hashtags on their bio.

3. Support Social movement/causes by promoting their hashtags

Nike express their brand values and social justice consciousness by expressing support for the hashtags #BlackLivesMatter and #StopAsianHate movements on their bio.

4. Use the in-platform purchasing feature to increase sales

Outdoor voices have a link that takes users straight to the shop to make a purchase with a few clicks.

5. Use Emojis

Latasha Booth, the CEO of The Launch Guild uses emojis in her bio

6. Add a link to your appointments/discovery call sessions

Coach Iskra Petrova includes a link to her scheduling/appointment booking platform to generate leads.


Try these tips and let us know how they worked for you by messaging our editor here

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