Every brand should have a response to a crisis, and if you are looking for a few examples, this article provides it. Some brands were able to jump at the moment and provide compassion, others provided assistance. As the crisis developed around the world, the best brands adjusted their messaging. While the overall goal was to keep them engaged, the best message was to keep them safe! If you are struggling to find the right words for your brand, take a look at these examples.
To read the full article, click here: https://contentmarketinginstitute.com/2020/04/email-marketing-crisis-examples/
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