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9 Key Qualities of a Strong Social Media Content Strategy

1.7 Million people are using Facebook daily. Now throw in Tiktok, Instagram and you’ll realize that Social Media is all-encompassing.

Huge brand or not, it makes sense to have a social media content strategy.

How do you know you have a great strategy? Here are some tips :

  • Know your audience - basic demographics, purchase patterns, customer churn, adjacent interests, customer persona and journey maps.

  • Know yourself - Have something that people can identify your brand with.

  • You have clear measurable goals - Your goals are clear and you have tools for analyzing campaigns etc.

  • You know the competition - Perform a social media competitive analysis.

  • Understand the platforms - Which social media platforms are your clients in?

  • Understand the workflow - Tight schedules, deadlines, there’s no magic formula for your content pipeline.

  • You know how to combine content with sales - Include CTA’s in your content to guide people through your sales funnel.

  • You know content distribution channels - Put efforts into promoting your content

  • Improvement is part of the plan - Measure performance, analyze and adjust

Content creation is not the only thing you’ll need to succeed in social media. Understand your content strategy, capitalize on strengths and keep improving

Read the original article here


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