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A Small Business Guide to WhatsApp Business

WhatsApp is the most popular messaging app in the world, with over 2 billion active users. That also means that it can provide a significant opportunity for brands, and with the platform adding new business tools, and improved eCommerce and payment functions, it's becoming a bigger marketing and outreach consideration over time.

Have you considered whether WhatsApp fits into your digital marketing plan?

For many, the bigger question is 'how can you use WhatsApp for business?' Which is where this information can help.

There are some great tips and note here:

Why use WhatsApp business?

  • 2 billion monthly users worldwide

  • 9 out of 10 consumers prefer direct messaging

  • There are 3 million companies using WhatsApp already

6 ways small businesses use WhatsApp business:

  • Using quick reply to answer customer queries

  • Showcasing product catalogues in chat using catalogue

  • Providing updates during the purchasing process

  • Using broadcast list to notify contacts about cool stuff

  • Set an away message to let customers know when you’ll be back

  • Using your status to announce news

Creating your WhatsApp business account

  • Download and launch the FREE WhatsApp Business App

  • Select your country

  • Add your business category

Building your WhatsApp business profile

  • Go to settings and select business profile

  • Fill out your business description

  • Select opening hours

  • Provide a business address that if you have one

5 ways to get the most out of WhatsApp Business

  • Link WhatsApp to your social media, website and email signature

  • Greet new customers by setting a default greeting

  • Take advantage of different message formats

  • Label your chats for quick access

  • Get feedback from your customers


Read the original article with an infographic here

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