WhatsApp is the most popular messaging app in the world, with over 2 billion active users. That also means that it can provide a significant opportunity for brands, and with the platform adding new business tools, and improved eCommerce and payment functions, it's becoming a bigger marketing and outreach consideration over time.
Have you considered whether WhatsApp fits into your digital marketing plan?
For many, the bigger question is 'how can you use WhatsApp for business?' Which is where this information can help.
There are some great tips and note here:
Why use WhatsApp business?
2 billion monthly users worldwide
9 out of 10 consumers prefer direct messaging
There are 3 million companies using WhatsApp already
6 ways small businesses use WhatsApp business:
Using quick reply to answer customer queries
Showcasing product catalogues in chat using catalogue
Providing updates during the purchasing process
Using broadcast list to notify contacts about cool stuff
Set an away message to let customers know when you’ll be back
Using your status to announce news
Creating your WhatsApp business account
Download and launch the FREE WhatsApp Business App
Select your country
Add your business category
Building your WhatsApp business profile
Go to settings and select business profile
Fill out your business description
Select opening hours
Provide a business address that if you have one
5 ways to get the most out of WhatsApp Business
Link WhatsApp to your social media, website and email signature
Greet new customers by setting a default greeting
Take advantage of different message formats
Label your chats for quick access
Get feedback from your customers
Read the original article with an infographic here
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