• Campaigning.Swiss

Automation helped this Australian marketing agency run hundreds of profitable campaigns



Like many small businesses, Eloquent is familiar with the adage "do more with less." The Australian-based digital marketing agency is a six-person team (plus a bench of creatives and technical specialists) doing the work of a full-scale marketing agency.


The problem


Before automation, lead-sharing with clients was difficult. The team constantly had to download and export lead sheets daily and couldn’t send good follow-up email sequences.


How automation stream-lined lead sharing


Zapier helped Eloquent streamline their app usage. With one Zap, the agency now shares leads with clients in real-time.


Whenever a new lead comes in through a campaign's LeadPages or Unbounce landing page, it's automatically added to the appropriate tab in the client's Google Sheet. Next, the Zap automatically emails the client with a link to the Google Sheet and a message urging the client to follow-up within 48 hours.


The results for Eloquent


  • More than 500 profitable campaigns thanks to automation.

  • More value delivered to their clients

  • Ability to use all their apps in a stream-lined way

  • Keeping costs low as a small start-up


Check the original article here

______________________________________________________________________


Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics?

Or are you currently struggling with the Corona crisis?

Then it is now the time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.


Impossible is just a word for change.


2 Ansichten0 Kommentare

Aktuelle Beiträge

Alle ansehen