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Automation Is a Mindset, Not Just a Tool

The equivalent of human habits in business is processes. We either have good ones or bad ones. Each department from marketing to finance has processes.

Most, if not all businesses have the same challenge. There’s always more stuff to do but not enough people to do them.

It is better to ask “how will it be done?” rather than “who will do it?” That’s the first step

To an automation mind-set.

Automation is not always about massive processes. It’s the most mundane things that make the biggest impact.

There are many areas we can automate. As people engage with companies' digital platforms more, chat bots can be used to inform or extract information from leads.

Referral generation can also be automated using rewards and bonuses.

Continue reading the original article here


Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics?

Or are you currently struggling with the Corona crisis?

Then it is now the time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.

Impossible is just a word for change.

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