There are a lot of opinions on the best times to post on social media. This article looks at the most recent research regarding this topic.
LinkedIn is a professional network that is largely used by those seeking to find employees and employers as well as those in B2B niches.
According to sprout social, the best time to post on LinkedIn pre-COVID was weekday mornings. Wednesdays between 8 am and 10 am and at 12. Thursdays at 9 am and between 1 pm - 2 pm. These times have changed because of COVID.
The Best Time to Post on LinkedIn in 2021
HubSpot: Wednesdays between 10 am–12 pm
Sprout Social: Wednesdays from 8 am–10 am and at 12 pm; Thursdays at 9 am and between 1 pm–2 pm; Fridays at 9 am
Buffer: Tuesdays, Wednesdays, and Thursdays between 7 am–8:30 am and 5 pm–6 pm
Oberlo: Tuesdays, Wednesdays, and Thursdays between 10 am–11 am
Quintly: 7 am–8 am, 12 pm, and 5 pm–6 pm
The Balance SMB: 7 am–8 am and 5 pm–6 pm
Quality Content Matters
LinkedIn's user base consists of businesses and professionals who likely visit the platform to find or create content that advances their career, network, establish themselves as thought leaders, and make themselves more visible to employers, customers, and business partners. To that end, the content that performs best on LinkedIn is blog posts, relevant third-party content, native video, text posts, and images and graphics.
Key Considerations When looking for the Best Times to Post on LinkedIn
Day of The Week
The best day of the week to post on LinkedIn is Tuesday, Wednesday, or Thursday, with Wednesday getting the highest level of engagement.
Breaks in the Workday
Being a professional network used by business thought leaders, job seekers, and business owners, LinkedIn is primarily used during traditional business hours with engagement dropping off markedly after 5 pm and on weekends.
Use Time Zones to Your Advantage
If you're a regional, national, or global brand, you'll likely need to take time zones into consideration when you create and publish content on LinkedIn. Some LinkedIn marketers publish their message at different time zones to hit everyone.
Follow Your Specific Audience
The ideal posting frequency for LinkedIn is two to five times per week, up to 20 times per month. It's not recommended to publish to the platform more than once per weekday.
Different Sectors Prefer Posts at Different Times
The best times to post on LinkedIn also depend on your industry. For instance, research shows that B2B businesses have the best success with posts made between 11 am–2 pm while B2C businesses and software companies do best outside of the 9 am–5 pm range.
Software and Media : Weekday mornings or outside of traditional work hours.
Higher Education and Healthcare: Weekdays from mid-morning to early afternoon (10 am–2 pm)
B2B Businesses: Check your LinkedIn analytics, but typically weekdays in early mornings, during lunch, and during commuting times.
B2C Businesses: Weekdays during lunchtime or outside of traditional business hours.
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