Are you a manager of a Facebook page/pages? Facebook is now looking to highlight the exact impact that your personal comments on a post can have on subsequent reach and engagement.
Engagement boosts reach on Facebook, and comments, in particular, can have a big impact.
Facebook will show you a percentage figure related to how many more reactions and impressions your posts have achieved when you've added a comment, based on data from the last 28 days. These indicators can be displayed on both personal or Page updates.
So comments are important - getting people talking about your post can play a key role in maximizing reach. And now, Facebook is looking to highlight to some Page managers just how important that specific engagement can be
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