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How Consumers Actually Responded to All Those Black Friday Ads

If you run a brick and mortar or eCommerce operation, you already know Black Friday is one of the biggest days for sales. It’s the one day of the year consumers expect to find great deals. Some consumers put off purchases just for Black Friday, and smart campaigners work year-round to capitalize on the anticipation. But how much of that effort converts into qualified traffic that could potentially lead to a purchase?

For those involved in consumer campaigning the following article might give some valuable insights. By looking at the results from 2019, which was the biggest Black Friday ever, you can see which channel brought in the most traffic.


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