How Including Links in LinkedIn Posts Affects Engagement

Do LinkedIn posts with links, or those without links, garner more engagement?

Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages.


According to the research that was conducted, posts without links perform better. The only exception to this was job posts.


Posts with images perform even higher at an average engagement rate of 70%


Article adapted from here




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