Influencer campaigns are generating good results according to 80% of marketers.61% of
18 to 34-year-olds admit to being swayed in their decision-making by digital influencers at some point.
The challenge, however, is that only 18% of marketers are able to integrate this into their overall digital marketing ROI.
To maximize branded content,these are some of the measures you can take:
Transparency - let influencers know that you intend to use the Paid Partnership and Branded Content options.
Streamline your Ads manager
Have a clear goal
Learn from organic performance
Branded content ads have many benefits like extending beyond an influencers' organic reach, targeting the right audience and a seamless browser to buyer process.
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