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How Marketers Can Utilize Instagram's Branded Content Tool to Boost Their Influencer Marketing



Influencer campaigns are generating good results according to 80% of marketers.61% of

18 to 34-year-olds admit to being swayed in their decision-making by digital influencers at some point.

The challenge, however, is that only 18% of marketers are able to integrate this into their overall digital marketing ROI.


To maximize branded content,these are some of the measures you can take:

  • Transparency - let influencers know that you intend to use the Paid Partnership and Branded Content options.

  • Streamline your Ads manager

  • Have a clear goal

  • Learn from organic performance


Branded content ads have many benefits like extending beyond an influencers' organic reach, targeting the right audience and a seamless browser to buyer process.



Continue reading the original article here


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