• Campaigning.Swiss

How to Audit Your PPC Campaign & Identify Metrics for Success

Do you manage a Google Adwords account but get overwhelmed by the metrics? Let's narrow down the key metrics that really give you meaningful insight into what's working and what isn't.

Here's a checklist to look over when you're auditing your pay-per-click (PPC) campaigns:

1.Check your location and target settings

2. Evaluate your location and target settings

3. Use ad extensions

4. Asses your keywords

5. Measure your success with analytics


If you have limited time, these five metrics will give you a great overview of your performance:


  1. Quality Score Includes :

  • The click- through rate (CTR) of the keyword and its corresponding ad

  • The relevance of the keyword and ad to the search query

  • The relevance of the keyword to its ad group

  • The CTR of the display URLs in the ad group

  • The quality of your landing page


2. Click-Through Rate which is :


  • It’s one of the most important factors in determining your Quality Scores

  • It tells you whether or not your ads are relevant to searchers


3. Conversion Rate

How many people who clicked your ad went on complete the desired action on your landing page



4. Cost Per Conversion

If you have to pay more to gain a new customer then that customer is actually worth to your business, then your campaign is failing; you haven't attained a return on investment


5. Wasted Spend

Wasted spend is a measure of how much money you're essentially pouring down the toilet by paying for clicks that don't convert.


Continue reading the original article here


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