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How to Conduct the Perfect Marketing Experiment

An effective marketing plan can be costly, and take a considerable amount of risk. In order to lower the risk, it is a good idea to conduct an experiment to gauge the plan before its launch. The first thing is to narrow the focus on what you want to know and be specific. Then conduct the research to see if your statement stands true against competitors. The insight you gain at this stage will determine the metrics you will want to collect during the experiment, which will help your overall analysis.

HubSpot has provided a list that outlines the types of experiments you can conduct, for the type of content you wish to use.

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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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