While you may not be able to control everything that is written about your brand, you can help steer them to the best information on your own site. By providing guidelines on how to inquire for more information, you increase your chance of being contacted for opportunities, publicity, and organic traffic. This can be demonstrated using a press page or a dedicated press site. Whichever one you decide to choose, this article covers tips for both; including how one option may improve your Google rank!
Read the Full article here: https://www.convinceandconvert.com/content-marketing/how-to-create-an-effective-press-page-to-attract-coverage-and-links/
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