• Campaigning.Swiss

How to Create Engaging Facebook Videos


Video is the best performing type of content on Facebook. It outperforms text and image posts by a great margin.


Videos invite your audience to experience your brand’s story and values. This encourages engagement and creates a sense of community thus connection is formed.


Some videos will always perform better than others but by adhering to some simple rules, you can greatly increase your chances of success.

Here are some common factors you will see in successful Facebook videos :

  • Live videos that go over an hour increase engagement

  • Vertical videos with description lengths of over 300 characters can greatly improve engagement

  • Vertical videos generate higher engagement rate

  • The optimal video length is 2-5 minutes


Read the original article here


___________________________________________________________________________________________

Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics?

Or are you currently struggling with the Corona crisis?

Then it is now the time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.


Impossible is just a word for change.


6 Ansichten

© 2019 – Campaigning Summit Switzerland