Video is the best performing type of content on Facebook. It outperforms text and image posts by a great margin.
Videos invite your audience to experience your brand’s story and values. This encourages engagement and creates a sense of community thus connection is formed.
Some videos will always perform better than others but by adhering to some simple rules, you can greatly increase your chances of success.
Here are some common factors you will see in successful Facebook videos :
Live videos that go over an hour increase engagement
Vertical videos with description lengths of over 300 characters can greatly improve engagement
Vertical videos generate higher engagement rate
The optimal video length is 2-5 minutes
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