Your target audience is out there, waiting for you to find them, and the beautiful part, there are numerous tools that can help. From Google Analytics to social media and Facebook Pixel, every person that has come across your brand will provide you with a ton of insight that you can use. You will find their age, location, gender, which will help you decide the kind of content to post on your social media accounts. Combined with your engagement efforts, you will begin to see patterns and trends, and the rise of a subculture for how others interact with your brand.
Continue reading this article from Hubspot to discover the specific steps to take towards finding your target audience: https://blog.hubspot.com/marketing/target-audience
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