How to Structure a Website So It Ranks Well In Search Results and Satisfies Users
If you want to know during a job interview what the level of your interviewees are, check the floor number. Executives typically have offices on the building’s top floor to make an impression and have good views.
Your website structure, much like a building layout, can be a silent and powerful communication tool.
If your site is well-structured, it will :
Quickly communicate your most valued content to search engines, prospects & customers
Orient users quickly and easy site navigation
Provide a meaningful analysis framework
How can a small business website rank well, satisfy users and be easily managed?
Is its applications, text, images, videos, music, and more – is grouped, interconnected, and presented to human and non-human visitors.
Site structure is implemented using Directories,Folders and Links
Directories and Folders : group content into meaningful collections to determine how different pieces relate to one another.
Categories and tags : another way of grouping content blog content into contextual, easy to locate and access folders.
Links : Connect related content, both on and offsite. They ease and speed navigation.
menus and breadcrumbs: are just another type of link. They provide context – helping visitors get oriented quickly.
Best practices when structuring a small business website include:
The home page should always be at the top
You should follow website design norms and have the predictable and expected About, Products and/or Services, Blog, and Contact pages on the second level
Have no more than 5-7 groupings in this second tier
Your most important product and/or service groupings should be on the third tier along with blog posts
Link to 2nd tier files or folders and (optionally) only your most important product and/or service pages in your Main Menu
Individual pages and posts should be at the lowest level
Small business websites generally should not have more than 4 levels
Cross-link related content
Provide breadcrumbs to users when your site has 3 or more levels
Use unambiguous, recognizable, and descriptive labels for menu items, directories, folders, and links. Use the same language as your intended audience so as to provide a useful “information scent” that guides visitors to where they want to go
Monitor your analytics to determine where you might be confusing your intended audience, where files may have been placed, and make adjustments, as needed.
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