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How to Tell a Captivating Brand Story

Stories are powerful, they are how our brains make sense of the world. Crafting your story humanizes your brand and creates a more personal relationship with your clients.

From eliciting emotion from your mission to being open about mishaps and setbacks, here’s how to tell a captivating brand story.

So how do you integrate captivating stories into your brand? Here are a few tips :

  • Focus on your purpose and not your product - It is much easier to tell emotionally captivating stories related to a mission rather than a product.

  • Name the hero and the villain - Your products are part of the toolkit to defeat the villain e.g. low self-esteem by Dove.

  • Share mishaps and misadventures - The use of failures and mishaps to humanize your brand and make it relatable.

  • Don’t feel pressured to create a fairy tale ending - Let go the pressure of having this fairy tale ending. It’s the beginning of a captivating story and not the end.

Read the original article here


Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics?

Or are you currently struggling with the Corona crisis?

Then it is now the time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.

Impossible is just a word for change.

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