How to Transform Your LinkedIn Presence; It's Not Just a Resume Platform.
LinkedIn is not a place to just highlight your professional experiences and achievements but also a place for you to stand out in front of 600 million professionals, according to Michaela Alexis.
It is also a multi-media publishing platform to help us achieve business goals-new jobs,clients,opportunities.
Michaela has had success on the platform including a viral article “How I landed my dream job in two weeks” and she shares her secrets.
There are three pillars to LinkedIn success :
Your content should be relatable. To be relatable, you need to start with who you are before you go to what you know. People want to connect with you first.
You need to be conversational - Think about the language in your posts and the act of fostering conversation.
The content needs to be helpful - Share resources and challenges that answer questions or address challenges.
Tell people what to do- be a leader and have a call to action in your message.
Find your tickle-trunk - Things that your audience can identify with. For Michaela, it’s coffee and a mug.
Let users see themselves in your story. What happened+why it matters.
Mind the LinkedIn algorithm- start conversations on a niched down topic
Think outside the resume- use LinkedIn as a personal branding tool
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