In the effort to conduct perfect tests, it is sometimes necessary to confirm the accuracy of the results. The best way to do this is to calculate statistical significance. This article breaks down the importance and most common method of calculation. By first determining what you want to test, then collecting the data, and implementing a few easy calculations, you can arrive at a conclusion within minutes; providing confidence to your original test results.
Continue to read the full article here: https://blog.hubspot.com/marketing/marketers-guide-understanding-statistical-significance
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