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How to use Facebook Ad Library to Beat Your Competition

The Facebook ad library is a dream. Access to your competitor’s ads, information on what’s happening in your industry among other benefits.

Facebook ad library was created for transparency however the use of personal data is still a hot topic. To create competitive ads on Facebook, there’s a lot of information to find here. With the right process, your audience reach, brand awareness, leads, sales and business growth goals will be met.

How does Facebook ad library work?

With the creation of a standalone Facebook Ad Library option, anyone can access all ads through this URL.

Ads are provided in the form of a search engine. You enter a brand’s name and all their pages will be presented.

5 steps to creating competitive ads:

  1. Collect a list of competitors

  2. Find Competitor Ads

  3. Collect add information

  4. Deconstruct funnels

  5. Create stronger Ads

Optimizing Your Copy

  • Customer-focused copy

  • Benefit driven

  • Use of imagery and video

  • Strong calls to action

Read the original article here


Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics?

Or are you currently struggling with the Corona crisis?

Then it is now the time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.

Impossible is just a word for change.

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