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Large corporations have the financial leverage to influence lawmakers for the betterment of the worl


Large corporations have the financial leverage to influence lawmakers for the betterment of the world, so why are they focused on staying out of the conversation? If it doesn’t affect their bottom line, employees, or customers, most likely they won’t try to push for legislation that can be beneficial to changing the climate. With the rise of social media, customers have discovered they can persuade a company to take notice of their concerns, but the real power lies with the employees.


They have access to internal communication channels that can lead directly to the CEO. If they can find a way to make the CEO care, there is a better chance of the company taking a stand on behalf of its employees. Campaigning is about collectively raising a concern with one voice, and this article can help you determine a plan of action for how to bring your fellow co-workers together for the same cause.



You can continue to read the full article here: https://medium.com/in-search-of-leverage/employee-activism-a-powerful-yet-untapped-driver-of-climate-action-bdfdf5dc6eea


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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.


Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».


Bei Interesse: info@businesscampaigning.com



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