COVID lockdowns forced more people to work from home. This has brought about a new trend in recruitment, and prospective employee expectations, while the increasing use of online outlets has also brought more aspects of branding closer together.
Within this, LinkedIn says that brands need to consider how they imbue their brand DNA, in various forms, to ensure consistency.
LinkedIn has published a new infographic that looks at the value of branding from different perspectives, and how each of these views is becoming more integrated as a result of the pandemic.
