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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

When considering your marketing strategy, understanding the difference between Gen Z and Millenials can drastically improve your results. For example, Millenials are often considered to be ‘the generation of youth’, but the oldest members are reaching 40, while the youngest Gen Z’ers are around six years old. With such a wide age difference, it might make sense to consider how the two groups absorb information.

Maybe your service is better for an older audience, that’s established in their career, looking to purchase a new home. Your strategy might not work for a teenager deciding which college to attend. This article dives deep into both the similarities and differences between the generations and provides the best ideas for your next campaign.

You can find the full article, with tips and strategies for each generation here:

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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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