When considering your marketing strategy, understanding the difference between Gen Z and Millenials can drastically improve your results. For example, Millenials are often considered to be ‘the generation of youth’, but the oldest members are reaching 40, while the youngest Gen Z’ers are around six years old. With such a wide age difference, it might make sense to consider how the two groups absorb information.
Maybe your service is better for an older audience, that’s established in their career, looking to purchase a new home. Your strategy might not work for a teenager deciding which college to attend. This article dives deep into both the similarities and differences between the generations and provides the best ideas for your next campaign.
You can find the full article, with tips and strategies for each generation here: https://blog.hubspot.com/marketing/millennials-vs-gen-z
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