Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]
To measure your LinkedIn campaign performance, you need metrics that match your marketing goals. From there, you need to ensure you've got the right measurement approaches in place.
The infographic (below) from LinkedIn provides key tips for choosing the correct metrics and setting up tracking on the platform.
The piece also explores how marketers can use insights to improve their LinkedIn campaign performance.
Check the original article and learn more here