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Social Media Impressions vs. Reach: What's More Important?

In Campaigning it has always been extremely important to set your goals right. Because if you don’t know where you want to go, how can you determine how to get there? There are a number of things you need to pay attention to, and this article concentrates on the two most important metrics of social media: Impressions vs. Reach. Impressions are the number of people that viewed your content, while reach is determined by the interaction people choose to take with your content.

When creating your marketing plan, it is advised that you also consider the platform that is best aligned for your goals, so you know what actions you can take to make your job easier. By the time you finish this article, you will have a better map for your next campaign.

************* Promotion *************

Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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