Following the release of Seth Godin’s title 'This Is Marketing‘, we look at some of his key ideas. Everybody familiar with Mr. Campaigning Peter Metzinger’s approach will see the parallels, which is not surprising, because in the end we are all just human beings and as such we follow 'natural‘ laws. Marketing is about changing individuals’ knowledge, mindset or (purchasing) behavior and thus one of the many disciplines of Campaigning. For example, the first recommendation 'Catch people’s attention with a purple cow‘ is identical with Mr. Campaigning’s Strategic Campaigning Guideline No. 1: Polarize, Profile, Position.
Read more at: https://www.blinkist.com/magazine/posts/the-10-commandments-of-marketing-from-seth-godin?utm_source=cpp
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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.
Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».
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