Great marketers must balance two things; strategy, and risk. On one side, they have to plan and calculate the outcomes of their proposed plan, and on the other, they have to execute and pray it works the way they planned. But how do they make predictions for the success of their campaign? They start with segmentation and customer targeting.
By first understanding the clients they have, their location, preferences, and activities, marketers will then find the best way to communicate with them. This article breaks down different examples of how large companies can segment and target their audience to deliver specific content to increase engagement and sales.
Read the Original Article on Zapier: https://blog.hubspot.com/marketing/customer-targeting
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