A writer from Hubspot talks about his experience with a certain website that made him
Judge that brand in a negative way.
She clicked the site, looking for some information but the the screen went dark and a giant CTA
With “subscribe to our email” popped up, completely interrupting her experience. She couldn’t find the “No Thanks” or “X” button for a while because it was so faint and almost the same colour as the background.
It was pretty obvious that this was a trick to have site visitors sign up before accessing the site.
What is design ethics?
Using design ethics, often referred to as ethical design, involves producing graphics, webpages websites and visual aspects of technological products that
Are not misleading, valuable and helpful to customers. It involves considering aspects like user experience, inclusion, audience pain points and accessibility when producing, reviewing or adjusting designs.
Why are ethics in design important?
Today’s consumers pay attention to the morals of a brand
If you want to create content and that demonstrates your company values, you should regularly review your brand’s design ethics.
Ethics in graphic design
Designs shouldn’t be misleading
Designs shouldn’t hurt the user experience
Messages, disclaimers and policies should be clear and legible
Use proper representation and embrace inclusion where possible
Ethics in the design of technology
Designs should be accessible
Designs should promote safety and security
Consider or respond to unethical dilemmas
How to promote ethics in design
Audit your past designs
Review your current projects
Pivot if needed
Check the original article here
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