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Three Easy Ways to Use LinkedIn Sales Navigator for Marketing

Marketers can use the search functions of Sales Nav to identify and engage with audiences.

It won’t be as high-volume SEO keywords or ad retargeting. But for content-heavy and influencer marketing, Sales Nav is a great addition.

Here are some ways to use LinkedIn Sales Navigator:

  • Find niche thought leaders for influencer marketing

  • Build better backlink Campaigns

  • Amplify the reach of your most compelling content

The three most prominent features of Sales Nav are:

  • Advanced filters - able to filter by company, interest, position and more

  • Saved lead lists - Keep track of specific people of interest by saving up to 1,500 leads

  • Additional InMail Messages - Receives 30 Inmail messages each month to send to high-value contacts

Read the original article here


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