Marketers can use the search functions of Sales Nav to identify and engage with audiences.
It won’t be as high-volume SEO keywords or ad retargeting. But for content-heavy and influencer marketing, Sales Nav is a great addition.
Here are some ways to use LinkedIn Sales Navigator:
Find niche thought leaders for influencer marketing
Build better backlink Campaigns
Amplify the reach of your most compelling content
The three most prominent features of Sales Nav are:
Advanced filters - able to filter by company, interest, position and more
Saved lead lists - Keep track of specific people of interest by saving up to 1,500 leads
Additional InMail Messages - Receives 30 Inmail messages each month to send to high-value contacts
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