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What does your brand stand for?

Your brand is what sets you apart from your competition, and reflects what you stand for. If your campaign strategy is focused only on actionable items, and not the fundamentals of ‘why’, you might want to consider a few things.

As Mr. Campaigning says, every campaign is a brand and has a brand identity. Seth Godin’s question, “What does your brand stand for,” occurs at the beginning of every situation analysis, and falls in line with Mr. Campaigning’s planning model."

Continue reading Seth's Godin's blog here:


Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics? – Then it's time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.

They say, he can find a third way when others can see only two.

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