What is Social Selling?
Engaging your social network to build and nurture relationships to guide your followers to purchase your products and services. It helps generate quality leads and gives access to a pool of engaged and interested prospects
Why Social Selling on LinkedIn?
LinkedIn has all features needed to educate your followers and establish authority in your niche, share information and engage your followers in meaningful discussions. Social selling works well for B2C brands. With more than 610 million members, there’s a good chance your target audience is well-represented.
Benefits of Social Selling on LinkedIn
Increase brand visibility
Increase lead quality
Increase web traffic
Increase sales
4 Pillars of LinkedIn Social Selling Strategy
Create a professional brand
Focus on the right prospects
Engage with insights
Build trusted relationships
14 LinkedIn Strategies to Skyrocket Social Selling
LinkedIn Headline: [Job Title], helping [Target Audience] do [Something].
LinkedIn Summary: Your LinkedIn summary should be short(1-2 paragraphs)
LinkedIn Job descriptions: Briefly state what you do (or did) at the company and then follow that with outcomes, not just a list of duties.
LinkedIn profile picture: It’s a simple thing to do that can boost engagement and make your social selling LinkedIn efforts more effective, so why not just include a profile picture?
Search: LinkedIn has a wide reach. You can see how you’re connected to other LinkedIn users through mutual connections, but LinkedIn’s filters and search functionality are the best way to find potential customers.
People also viewed sidebar: Once you’ve found someone you’re interested in, you can easily find people like them that others have viewed by going to their profile and checking out the People Also Viewed section.
Customers connection: If you’re looking for referrals, keep an eye out for updates and posts from your existing customers.
Lead Builder: This is a powerful feature that lets you save prospects as leads. Whenever they make updates or post content, they’ll show up on your homepage, making it really easy to comment and like.
Saved search: LinkedIn Sales Navigator also lets you set up a saved search so you don’t have to regularly run searches for your target audience.
Personnel changes: Staying on top of personnel changes is not only a great way to build trust and nurture relationships but to also help you get an “in” with a new company.
LinkedIn Pulse: Publish a LinkedIn Pulse post including insights on a pain point your target audience is familiar with. Tag your relevant contacts in the comments of the post to encourage engagement.
LinkedIn Research: LinkedIn profiles can also give you information about the interests and personality of your potential customers.
LinkedIn Groups: Being part of the same group provides a foundation on which you can build relationships that are so important to social selling.
Connection Requests: Eventually, you’ll need to get into the “selling” part of social selling. This will probably involve sending connection requests to potential customers or other users that you don’t already have a relationship with.
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