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6 Business Needs You Must Maintain to Grow During a Crisis

A business crisis is a series of events that disrupt business, resulting in extreme difficulty.

Crisis forces decision-makers to take action quickly in a situation where planning is not possible.


Types of crisis



Here are a few common crises that have the potential to impact your company:

  • Natural disasters: Hurricanes, earthquakes, tornadoes, floods and others.

  • An outbreak of disease or infection: Viruses and other things that pose health concerns. Like what is currently ongoing with the coronavirus.

  • IT system failure and cybercrime: Attacks by hackers, system outages and computer viruses etc

  • Loss or illness of essential staff: The death of significant staff members or serious illness resulting in incapacitation.

  • Ethical misconduct: Something occurs within your company that requires some legal action or other reprimands due to ethical misconduct.

  • Fire: Accidental or as a result of arson.

  • Vandalism or theft: Products or equipment are stolen or destroyed.

How a crisis impacts your business.

According to a 2017 Global survey, 70% of business leaders have experienced a crisis in the last three years.

PwC stated that the greatest impacts that a crisis had on businesses were business relationships, reputation, employee morale, economic loss and legal issues.

Other impacts a crisis may have in your business

  • Loss in productivity

  • Uncertain Compliance Obligations

  • Prospective clients postponing commitments

  • Cancelled events

  • Low consumer spending

  • Location or office closures

  • Lay-offs and terminations

6 business needs you should never ignore during a crisis:

  1. Marketing efforts: You can change your marketing initiatives but don’t stop.

  2. Sales initiatives: Your sales needs to be humanized and adaptable to customer needs.

  3. Budget and revenue management: Keeping a strategic budget is key during a crisis.

  4. Customer experience: You must continue to offer the best customer service experience to your clients.

  5. Retaining talent: Display care for your employees and reduce turnover

  6. Database management: Make sure your data is being updated, backed up and stored well.

Read the original article here


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Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics?

Or are you currently struggling with the Corona crisis?

Then it is now the time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.


Impossible is just a word for change.


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