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7 Smart Tips to Repurposing Content for Maximum Reach

According to CMI research, only 29% of B2C marketers report a very successful content marketing strategy.

Because of small content marketing teams it’s almost impossible to have new content 24/7.

As much as content is important, it can be overwhelming to keep creating fresh content. That’s where repurposing comes in.


Here are a few best practices for repurposing content:

  • Strive for evergreen

  • Find out what’s hot currently

  • Look at what’s worked in the past

How to Repurpose Content from Your Blog :

  • Use Infographics. They are a big hit on B2Bs as 76% of them enjoy consuming them.

  • Condense Blog Posts into Videos,they perform very well

  • Create a PowerPoint and Upload to SlideShare. It’s great for repurposing SEO content

  • Submit to Guest Blogging Sites.Medium is always an excellent platform for reaching audiences we normally wouldn’t interact with.

  • Expand Your Topic for an eBook. They’re actually easier to make than most people realize

  • Turn Each List Item into a Full Blog Post. Content with lists performed way better.

  • Invite an Expert on a Podcast. Podcasts are so popular : 64% of B2Bs listen to podcasts during their research phase

Read the original article here


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Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics?

Or are you currently struggling with the Corona crisis?

Then it is now the time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.


Impossible is just a word for change.

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