According to CMI research, only 29% of B2C marketers report a very successful content marketing strategy.
Because of small content marketing teams it’s almost impossible to have new content 24/7.
As much as content is important, it can be overwhelming to keep creating fresh content. That’s where repurposing comes in.
Here are a few best practices for repurposing content:
Strive for evergreen
Find out what’s hot currently
Look at what’s worked in the past
How to Repurpose Content from Your Blog :
Use Infographics. They are a big hit on B2Bs as 76% of them enjoy consuming them.
Condense Blog Posts into Videos,they perform very well
Create a PowerPoint and Upload to SlideShare. It’s great for repurposing SEO content
Submit to Guest Blogging Sites.Medium is always an excellent platform for reaching audiences we normally wouldn’t interact with.
Expand Your Topic for an eBook. They’re actually easier to make than most people realize
Turn Each List Item into a Full Blog Post. Content with lists performed way better.
Invite an Expert on a Podcast. Podcasts are so popular : 64% of B2Bs listen to podcasts during their research phase
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